LeBron James’ Instagram Inspired Reese’s Peanut Butter Cup-Less Campaign

Inspiration for the next great ad can truly come from anywhere. Just ask Reese’s Peanut Butter Cups and creative agency Anomaly Toronto. For the popular candy brand’s latest campaign, the creative team chose not to center on the candy itself. Instead, the out-of-home effort spotlights the candy’s famous pleated paper wrapper. Some may wonder where…