AB inBev’s ‘Contract for Change’ and Spinneys’ ‘The Bread Exam’ Win Cannes PR Grand Prix

Cannes’ PR Lions category yielded two very different winners on Tuesday–both of which are aiming for serious change. During day 2 of Cannes, AB inBev and Michelob Ultra Pure Gold’s “Contract For Change” and Spinneys’ collaboration with the Lebanese Breast Cancer Foundation, “The Bread Exam,” won the PR Grand Prix. Top honors: the Grand Prix…